Sales Enablement

Understanding your customers' experience with your brand can be very helpful for creating a smooth journey from their first interaction to their last. Customer journey maps are tools that help you visualize this process, allowing you to see your business from your customer's perspective. By creating a detailed map of each step a customer takes with your company, you can spot pain points, improve processes, and ultimately make customers happier.

people and culture startup roles

Creating Customer Journey Maps

Your Customer Relationship Management (CRM) system is only as effective as the data it contains. To maximize the potential of your CRM, it’s important to categorize and manage customer data systematically. Here’s a detailed guide on the four types of customer data you should include in your CRM.

CRM Picture

What Customer Data Should You Have in Your CRM?

Every sales person and recruiter has heard of LinkedIn Sales Nav and Recruiter. They’re both great tools for prospecting LinkedIn’s rich database of professional profiles. However, you might not be maximizing the full potential that LinkedIn has to offer to fill your pipeline. Here are five strategies to help you prospect better on LinkedIn.

Editorial credit: Sundry Photography / Shutterstock.com

Linkedin logo

5 Ways to Generate More Leads on LinkedIn

Choosing the right data enrichment tool can significantly improve your B2B marketing and sales efforts. Read on to find out what some of the best B2B data enrichment sources are.

Photo Credit: Gorodenkoff/Shutterstock.com

data center

Best B2B Data Enrichment Sources

Lead generation is the process of attracting and converting prospects into individuals who have expressed interest in your company’s product or service. It’s something every business does and is not limited to the sales team; it involves marketing, customer service, and even product teams, making it a company-wide effort.

GettyImages-1220997684

A Guide To Lead Generation

Outbound has evolved drastically over the past several years and sales teams and prospects are tired of sending and receiving thousands of cold emails. Prospects are responding less, SDRs are getting burnt out, and at the end of the day, the results are not there. So how can you save time and find the potential customers that actually matter to you? By using relevant buying signals and tailoring your response to address problems that leads are facing when they actually have them.

The Org Feature

Finding and Understanding Buying Signals

In executive recruiting, having the right tools is essential for finding and connecting with top talent. The best tools can streamline your search, improve your outreach, and help you place the perfect candidates in executive roles.

Hiring Funnel

Top Prospecting Tools for Executive Recruiters

Accurate and up-to-date organizational charts are important for sales intelligence, executive recruiting, and various business functions.

Best Organizational Chart Software

Best Sources for Org Chart Data

Cold emailing in the hopes that a few prospects respond is no longer a viable strategy for outbound sales. Without any context around your product, your emails will have low open rates and even lower booking rates. Learn how you can make warmer introductions that lead to more closed deals.

Men with laptops and notes

How To Maximize Your “Cold” Email

Whether you’re building your Go-To-Market strategy or have an established pipeline, making sure you have the right tools and the best of each category can make all the difference. A well-equipped sales stack not only streamlines your processes but also helps you engage prospects, nurture leads, and ultimately close deals.

EDITORIAL CREDIT: SUNDRY PHOTOGRAPHY / SHUTTERSTOCK.COM

Salesforce

Essential Tools to Have In Your Tech Sales Stack

Account based marketing is an indispensable marketing strategy that can help you improve the ROI of your accounts and complement a traditional inbound marketing strategy.

Startup team meeting

How Org Charts Can Help Your ABM Strategy

Learn how to approach the different stakeholders in your selling process using org charts and work with them to close the deal.

org chart labelling

Navigating Stakeholders in a Deal Using Org Charts

Learn how team changes can help you nurture new leads and maintain existing accounts.

team changes for lead gen hero image

Leveraging Team Changes for Lead Generation

Read on to learn how org charts can be used to quickly find the right prospects and expedite deal flow.


using org charts hero image

Using Org Charts to Find Prospects and Increase Sales

Find out the best practices for creating org charts when mapping your accounts.

create org charts hero image

How to Create Org Charts for Your Accounts

See our picks for the best sales intelligence tools. We cover the top 10 tools and their features so you can find the best platform for your team.

sales intelligence tools hero

The Best Sales Intelligence Tools of 2024

Should you choose volume or precision? In this comparison, we’ll cover the advantages and disadvantages of Apollo’s and The Org's lead generation tools.

theorg vs apollo

Apollo vs. The Org

Explore the essential aspects of lead behavior monitoring in this comprehensive guide. Learn what it is, why it's vital, and how businesses of all sizes can leverage it to enhance marketing, sales, and customer experience.

Understanding Lead Behavior Monitoring

Compare leading customer movement tracking tools including HubSpot, Salesforce, Marketo, Pipedrive, and The Org. Find the best solution for your business.

Customer Movement Tracking Tools

Comparative Analysis of Customer Movement Tracking Tools

Explore how buying intent data transforms sales strategies, from lead qualification to growth, and how The Org can optimize your process.