How Lunii’s Storyteller Conquered French Kids’ Hearts And Became The Most Sold Toy Of 2020
French startup Lunii in 2016, represented 14.4% of annual toy sales in France in 2020, making it the most sold toy in the country that year. A stellar achievement for a 7-year-old hardware startup in a market trusted by giant and historical players such as Lego, Hasbro, Barbie, Fisher-Price or Mattel. In an interview with The Org, entrepreneur Maëlle Chassard told the story of how Lunii went from unveiling its first prototype in 2014 to becoming the most sold toy in France in 2020.
